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China's 11.11 shopping Carnival Information
Nov 10, 2016

China's 11.11 shopping Carnival Information

Double eleven shopping carnival is the annual November 11 (Singles) network promotion day. On this day, many online merchants will carry out large-scale promotional activities.

November 11, 2009 organized promotional activities, was involved in the number of merchants and promotional efforts are limited, but the turnover is far more than the desired effect, so November 11 Day to become a fixed-day promotion of large-scale day cat activities date. In recent years, double eleven has become China's e-commerce industry's annual event, and gradually affect the international e-commerce industry

2015 Sales Data

Real-time data from Alibaba shows:(Million is for CNY)

18 seconds 1 million; 

72 seconds 10 million;

105 seconds of cross-border trade turnover over last year's double-eleven day; 

5 minutes and 45 seconds over 50 billion; 

Only 12 minutes and 28 seconds, the transaction amount to more than 10 billion yuan. 

Of which wireless transactions accounted for 74.83%. Last year, the transaction volume of over 10 billion yuan in 38 minutes and 28 seconds; 

74 points and 18 seconds to break through 30 billion;

4 hours 26 minutes and 31 seconds, 2015 Cat Double 11 transactions over 36.2 billion yuan, more than double the amount of 11 days in 2013 transactions. 

7 hours 45 minutes 42 seconds, the transaction volume exceeded 41.7 billion yuan, more than 2014 US Thanksgiving Day shopping season, the total amount of online transactions. 

9 hours 52 minutes, the cat's turnover exceeded 50 billion yuan. While the total trading volume in 2014 was 57.1 billion yuan. 

This means that less than 10 hours this year, "double 11" of the transaction amount to catch up with last year.

16 hours 39 minutes 44 seconds, the transaction volume has exceeded 70 billion, accounting for 69% of wireless. 

17 hours and 28 minutes, day cat double 11 turnover breakthrough 71.9 billion yuan. 

According to the National Bureau of Statistics data show that in 2014 China's total retail sales of social consumer goods 262.39 billion yuan, average daily 71.888 billion. 

At 24:00 on the 11th, 2015, "Double Cat 11" transactions amounted to 912.17 billion yuan, far more than the 2014 "double 11" of 57.1 billion yuan. 

Many records

12 minutes 28 seconds to break the transaction amount of billions

"Double 11" shopping carnival in the beginning of the 1 minute 12 seconds on the turnover of 1 billion yuan, 12 minutes and 28 seconds, turnover of billions of dollars - 2014 to reach this volume in 38 minutes.

The first order is delivered in 14 minutes

At 0:12 on the 12th, a buyer who lives in Chaoyang District received a TV just bought on the day cat. 

This is the "double 11" global carnival out of the first single, rookie network partner daily logistics service. 

As of 8:22 yesterday, "double 11" has generated 200 million logistics orders, in 2014 reached this figure nine hours ahead of schedule.

The NYSE opened the bell for Ali

The United States New York Stock Exchange on the evening of 11, 10:30 for the cat, "Double 11" held a special remote bell bell opening ceremony. 

Tom Farley, president of the NYSE, and Alibaba Group Chairman Ma Yun, Alibaba Group CEO Zhang Yong together in the "Water Cube" site.

New York and Beijing, the New York Stock Exchange and the "Water Cube", thousands of miles away from the two locations, while ringing the opening bell. 

This is the first time the NYSE has held a remote bell ringing ceremony for a Chinese Internet company.


"Double 11" belongs to China, also belong to the world. Yesterday, Europe and the United States and Japan and South Korea major mainstream media are published in China's "double 11" grand occasion. 

British "Daily Telegraph" issued a document commented: "Forget the little black Friday, double 11 is the world's largest online shopping section!" 

2016 Activity time

October 24, 2016 0:00, the day cat double 11 red envelope to open the official time for the October 24, 2016 00:00:00 to November 10, 2016 23:59:59.

Shiyi Jewelry have promotion for 11.11, each order more than $100, will give 10% discount. Just one day.


This year's "double eleven" online shopping peak is approaching, according to recent years, the online shopping market reflects the situation, this period of online shopping volume and transaction volume are growing rapidly, but also illegal network operators and consumers online shopping report multiple complaints. From the major domestic online shopping platform in recent years to carry out "double XI" promotional activities, some network operators suspected of price fraud, false propaganda, fake and shoddy, unfair competition and other illegal activities. So some consumers gradually see a tricky, and thus tend to rational shopping. 

Be careful liar posing as a seller

Many consumers in the "double eleven" crazy shopping, cheaters are gearing up. Reporters learned from the Municipal Public Security Bureau morning, the police under the previous online shopping scam, the public most likely to be taken in the link: Once encountered unusual online shopping need to re-payment or refund, abnormal shop can not pay, etc., do not believe in the so-called customer service, But not directly in accordance with the requirements of the other transfer remittances, must go to the official website to verify clearly.

Online shopping alert "false shipment"

Consumer Council issued consumer tips revealed, " 'Dual 11' online shopping peak, due to large orders, logistics overload and other reasons, business commitments beyond the time of delivery, and even provide false shipping information, consumers refused to apply for returns The city council officials said, consumers online shopping, do not forget to keep important chat records, shopping documents and order information, is conducive to active rights.